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	<title>One Result</title>
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	<link>http://www.oneresult.co.uk</link>
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			<item>
		<title>Android Playing Catch-Up to the Other Smartphone Providers</title>
		<link>http://www.oneresult.co.uk/%page-title%</link>
		<comments>http://www.oneresult.co.uk/%page-title%#comments</comments>
		<pubDate>Fri, 09 Jul 2010 12:49:58 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[OneResult News]]></category>

		<guid isPermaLink="false">http://www.oneresult.co.uk/?p=568</guid>
		<description><![CDATA[Between February and May of this year RIM, Apple, Microsoft and Palm’s operating systems all experienced a drop in percentage of their share of the market, but Android’s share grew significantly. comScore has revealed this information about the US Marked in their most recent analysis.
RIM, of Blackberry fame, has retained the lead in this spring [...]]]></description>
			<content:encoded><![CDATA[<p>Between February and May of this year RIM, Apple, Microsoft and Palm’s operating systems all experienced a drop in percentage of their share of the market, but Android’s share grew significantly. comScore has revealed this information about the US Marked in their most recent analysis.</p>
<p>RIM, of Blackberry fame, has retained the lead in this spring period, but dropped from 42.1% to 41.7% of market share.  The biggest point difference was for Microsoft, who went from 15.1% to 13.2%, while Apple experienced a point drop of 1.9, falling from 25.4% to 24.4%.  </p>
<p>Although Android has retained its original position as the 4th largest smartphone provider, it grew much faster than any of the competition during spring and indications suggest that this trend is likely to continue.  </p>
<p>Source <a href=”http://www.prnewswire.com/news-releases/comscore-reports-may-2010-us-mobile-subscriber-market-share-98031904.html”>comScore</a></p>
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		<title>5 Useful CSS3 features to save design time</title>
		<link>http://www.oneresult.co.uk/%page-title%</link>
		<comments>http://www.oneresult.co.uk/%page-title%#comments</comments>
		<pubDate>Tue, 29 Jun 2010 08:10:11 +0000</pubDate>
		<dc:creator>stevew</dc:creator>
				<category><![CDATA[Geekery]]></category>

		<guid isPermaLink="false">http://www.oneresult.co.uk/?p=517</guid>
		<description><![CDATA[With CSS3 becoming more widely supported day by day, there are some great features that can really enhance your user&#8217;s web experience. By implementing some of these features in code, you&#8217;ll need less graphics and hopefully can reduce the load on your creative department. You&#8217;ll also improve page load times as well. 
Here are 5 [...]]]></description>
			<content:encoded><![CDATA[<p>With CSS3 becoming more widely supported day by day, there are some great features that can really enhance your user&#8217;s web experience. By implementing some of these features in code, you&#8217;ll need less graphics and hopefully can reduce the load on your creative department. You&#8217;ll also improve page load times as well. </p>
<p>Here are 5 useful features of CSS3:</p>
<p><img src="http://www.oneresult.co.uk/wp-content/uploads/blog/blog1.png" alt="Rounded Corners" /><br />
<strong>Rounded corners</strong><br />
-moz-border-radius: 20px;<br />
-webkit-border-radius: 20px;<br />
border-radius: 20px;</p>
<p><img src="http://www.oneresult.co.uk/wp-content/uploads/blog/blog2.png" alt="Drop Shadow" /><br />
<strong>Drop shadow</strong><br />
-webkit-box-shadow: 10px 10px 10px #333;<br />
-moz-box-shadow: 10px 10px 10px #333;<br />
box-shadow: 10px 10px 10px #333;<br />
(x-offset, y-offset, blur, colour )</p>
<p><img src="http://www.oneresult.co.uk/wp-content/uploads/blog/blog3.png" alt="Text Shadow" /><br />
<strong>Text shadow</strong><br />
text-shadow: 5px 5px 5px #333;<br />
(x-offset, y-offset, blur, colour )</p>
<p><img src="http://www.oneresult.co.uk/wp-content/uploads/blog/blog4.png" alt="Trasparency" /><br />
<strong>Transparency</strong><br />
background: rgba(255, 255, 255, 0.5);<br />
(Red channel, Green channel, Blue channel, Alpha channel)<br />
or<br />
background-color: #fff;<br />
opacity: 0.5;</p>
<p><img src="http://www.oneresult.co.uk/wp-content/uploads/blog/blog5.png" alt="Custom web fonts" /><br />
<strong>Custom Web Fonts</strong><br />
Using the @font-face rule allows you to call fonts from an online directory:<br />
@font-face {<br />
font-family:&#8217;Charlie&#8217;;<br />
src: url(&#8216;/images/Charlie.otf&#8217;) format(&#8216;opentype&#8217;);<br />
}<br />
And then use them as you would normal fonts:<br />
h1 { font-family: &#8216;Charlie&#8217;, Helvetica, Sans-Serif;</p>
<p>Its worth bearing in mind that not all browsers are quite there in terms of supporting CSS3 so if you&#8217;re using these techniques, not all your users will have a consistent experience. IE7 typically will not support these features. IE6 definitely will not (shock). Firefox 3.1+, Safari and Chrome should handle these CSS3 features without any problems.</p>
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		<title>Eternal Truths of Project Management</title>
		<link>http://www.oneresult.co.uk/news/eternal-truths-of-project-management</link>
		<comments>http://www.oneresult.co.uk/news/eternal-truths-of-project-management#comments</comments>
		<pubDate>Thu, 10 Jun 2010 16:31:28 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[OneResult News]]></category>
		<category><![CDATA[Eternal Truths of Project Management]]></category>

		<guid isPermaLink="false">http://www.oneresult.co.uk/news/eternal-truths-of-project-management</guid>
		<description><![CDATA[I recently attended a brilliant seminar as a refresher on Project Management.  If you are at all interested in getting a good grounding in the subject, I would take a look.  I particularly liked their take on the building blocks of project management.
There are many different approaches to project management, some of which [...]]]></description>
			<content:encoded><![CDATA[<p>I recently attended a brilliant seminar as a refresher on <a href="http://www.bitesizeseminars.co.uk/">Project Management</a>.  If you are at all interested in getting a good grounding in the subject, I would take a look.  I particularly liked their take on the building blocks of project management.</p>
<p>There are many different approaches to project management, some of which you may be familiar with: PRINCE2 (the project management system formally known as PRINCE), Scrum, Agile and Waterfall to name just a few.  PRINCE2 is the mainstay of the Public Sector and Governmental Bodies, while Scrum is a great process for software development.  </p>
<p>However, the fundamentals of a project never change.  My favourite way of looking at this is the Time, Cost, Quality Triangle:<br />
<span id="more-481"></span><br />
[image here]</p>
<p>Pinning down the client’s key goals in relation to these areas is absolutely essential for the planning of a project- so it is essential for the whole project.  In some cases, the priorities are going to be clear cut- for example- quality comes to the forefront when issues of health and safety are at stake.  At One Result, our clients often prioritise quality because reputation is important to them.  If the project needs to be done within a tight budget, you need to make sure resources are allocated to the most important areas, in the most cost-effective way.</p>
<p>The thing is, once the priorities are decided, the course is set and work gets underway.  If later in the project, it is decided that the finish line needs to be brought forward, for example, this has to be accomplished by compromising on other aspects of the triangle.  One can either invest more, or reduce the quality of the output, in order to balance the new time constraints. </p>
<p>This isn’t the end of the story, though, because the Time-Cost-Quality Triangle is really a <a href="http://en.wikipedia.org/wiki/Tetrahedron">tetrahedron </a>.   The fourth point on the triangle is reserved for “scope”.  If unplanned additions come into the project, which really do need to be made (the infamous “scope creep”) this can be achieved only by altering the original project ambition.  More often than not, this means reducing the breadth of achievement for the project, but delivering value, and the highest quality, on the areas that are covered.</p>
<p>Food for thought, and a very helpful thing to keep in mind at brainstorms and briefings&#8230;</p>
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		<title>So is flash really dead?</title>
		<link>http://www.oneresult.co.uk/news/so-is-flash-really-dead</link>
		<comments>http://www.oneresult.co.uk/news/so-is-flash-really-dead#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:25:17 +0000</pubDate>
		<dc:creator>marka</dc:creator>
				<category><![CDATA[Development]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[html5]]></category>
		<category><![CDATA[silverlight]]></category>

		<guid isPermaLink="false">http://www.oneresult.co.uk/news/so-is-flash-really-dead</guid>
		<description><![CDATA[So Apple have pretty much dug their heals in over flash on the iPad. After reading Steve Jobs piece on Flash, I can see what he means.   Flash burst onto the scene at a time when html was just not that graphically rich. Animated Gifs could handle the graphical bits, there was nothing really there [...]]]></description>
			<content:encoded><![CDATA[<p>So Apple have pretty much dug their heals in over flash on the iPad. After reading <a title="Steve Jobs on Flash" href="http://www.apple.com/hotnews/thoughts-on-flash/">Steve Jobs piece on Flash</a>, I can see what he means.   Flash burst onto the scene at a time when html was just not that graphically rich. Animated Gifs could handle the graphical bits, there was nothing really there to handle the sound. Nothing tied that together.   Flash gained pace rapidly.</p>
<p><span id="more-476"></span></p>
<p>Here we are several years later and HTML itself has not really evolved.   A couple of extra tags here and there, but on the Whole an img tag is still an image tag.  What has changed is the JavaScript and CSS approach to the WebDesign.  Allowing for things like JQuery to really take the web development world to another level.    As computers have become more powerful and able to run really complex client side scripts, so the scripts have become better and better.  Combined with a good clean way of separating style from markup.</p>
<p><strong>Is Flash still needed.<br />
</strong><br />
No.  90% of the flash on the web is used these days for small adverts with a couple of animated elements to it.  All of which can be done in JavaScript.  Trouble is you have a large developer/designer following of web guys that know Flash. Adobe have made some great tools that will prevent it dying in the short term.  It&#8217;s easier to create such an animation in flash than using javascript and css.<br />
<strong><br />
Silverlight<br />
</strong><br />
Microsoft have a habit of backing the wrong horse.  Adobe have a large market share with Flash, so they go and create technology to rival it.   If Microsoft really wanted to get ahead in this market, they need to create some great HTML5 tools. Just like Adobe where challenged todo recently by Steve Jobs.  The world does not need another type of plugin for rich web applications.</p>
<p><strong>What developers need</strong></p>
<p><strong> </strong>Flash has some great tools to aid it&#8217;s creation.   In order for HTML5 to get the backing of the designers, we need some great HTML5 creation tools.   Easy to the point where a designer can do a point and click with a bit of artwork.</p>
<p>Over the next year or so things like SmokeScreen  (<span style="color: #0000ff;"><span style="text-decoration: underline;"><a href="http://www.smokescreen.us/demo">http://www.smokescreen.us/demo</a></span></span>) will become more common.  I&#8217;ll make a bold statement here that in  5-10 years time frame, flash will lose more and more market share.  To the point where it will be completely ignored in main stream sites.</p>
<p>In the mean time, so you need a fancy bit of animation done for your website that works well for the iPad or iPhone <a title="Contact One Result" href="http://www.oneresult.co.uk/contact">get in touch</a>.</p>
<p>OneResult can help.</p>
<p><!--EndFragment--></p>
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		<title>iPad Technical Briefing Breakfasts for PR/Media Agencies</title>
		<link>http://www.oneresult.co.uk/news/ipad-technical-briefing-breakfasts-for-prmedia-agencies</link>
		<comments>http://www.oneresult.co.uk/news/ipad-technical-briefing-breakfasts-for-prmedia-agencies#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:35:21 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[OneResult News]]></category>

		<guid isPermaLink="false">http://www.oneresult.co.uk/news/ipad-technical-briefing-breakfasts-for-prmedia-agencies</guid>
		<description><![CDATA[Since launching in the US in April 2010 Apple has already sold over one million iPads, and there have been 4 billion apps downloaded with an estimated increase to 23 billion per year by 2013. 
Apple recently launched the iPad in the UK. This is likely to have a major impact on your clients and [...]]]></description>
			<content:encoded><![CDATA[<p>Since launching in the US in April 2010 Apple has already sold over one million iPads, and there have been 4 billion apps downloaded with an estimated increase to 23 billion per year by 2013. </p>
<p>Apple recently launched the iPad in the UK. This is likely to have a major impact on your clients and how they will market products and services in the future. Your clients will be approaching you for advice and solutions. One Result is offering a limited number of early morning Technical Briefings for agencies in the Midlands. This will provide you with enough information and knowledge to help your clients. The meetings will be held at our offices in Tanworth In Arden, near Solihull. After the success of our 1st session we now have 2 further sessions planned for the 24th June and 1st July. We are also looking to run a briefing at our London office later in July.</p>
<p><strong>The briefings will include:<br />
</strong></p>
<li>An iPad demonstration </li>
<li>Examples of iPad Apps, functionality and visitor experience</li>
<li>Versatility of iPad Apps and how this will create new revenue streams for clients</li>
<li>How iPads will embrace and promote brands, products and services</li>
<li>How companies are cashing in with shopping cart and check out facilities</li>
<li>OneResult‚s White Labelling and Partnership Programme for agencies</li>
<li>How iPad Apps can increase new sales opportunities for your agency.</li>
<p>If you are interested in attending an event other than on the date provided, please <a href="http://www.oneresult.co.uk/contact">contact us</a> and we will forward a number of dates available for you to choose from. </p>
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		<title>We are back in New Dork</title>
		<link>http://www.oneresult.co.uk/news/we-are-back-in-new-dork</link>
		<comments>http://www.oneresult.co.uk/news/we-are-back-in-new-dork#comments</comments>
		<pubDate>Tue, 27 Apr 2010 17:20:51 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Geekery]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[You Tube]]></category>

		<guid isPermaLink="false">http://oneresult.ordev.co.uk/news/we-are-back-in-new-dork</guid>
		<description><![CDATA[Check out great parody video that has gone Viral in a big way on You Tube. It&#8217;s a great example of how Viral marketing can work it&#8217;s actually promoting a company called GrassHopper.com who provide virtual phone systems.
The video is basically a parody of Jay-Z track Empire State of Mind with Alica Keys but rewritten [...]]]></description>
			<content:encoded><![CDATA[<p>Check out great parody video that has gone Viral in a big way on You Tube. It&#8217;s a great example of how Viral marketing can work it&#8217;s actually promoting a company called GrassHopper.com who provide virtual phone systems.</p>
<p>The video is basically a parody of Jay-Z track Empire State of Mind with Alica Keys but rewritten for tech geeks alike, which is probably why it is such a big hit with everyone at OneResult HQ.</p>
<p>Anyway check it out below&#8230;.</p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/exmwSxv7XJI&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0xe1600f&#038;color2=0xfebd01"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/exmwSxv7XJI&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0xe1600f&#038;color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></p>
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		<title>Certainty</title>
		<link>http://www.oneresult.co.uk/news/certainty</link>
		<comments>http://www.oneresult.co.uk/news/certainty#comments</comments>
		<pubDate>Tue, 27 Apr 2010 11:13:05 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://oneresult.ordev.co.uk/news/certainty</guid>
		<description><![CDATA[Where there&#8217;s a will, there&#8217;s a One Result recipe for success.
What was the brief&#8230;
One Result was approached by Certainty when this Law Society-endorsed client undertook to launch the UK&#8217;s leading national will registry.  Our brief, with a limited budget, was to both generate enquiries for the will-writing solicitors within Certainty&#8217;s directory and to raise [...]]]></description>
			<content:encoded><![CDATA[<p>Where there&#8217;s a will, there&#8217;s a One Result recipe for success.<span id="more-390"></span></p>
<h3>What was the brief&#8230;</h3>
<p>One Result was approached by Certainty when this Law Society-endorsed client undertook to launch the UK&#8217;s leading national will registry.  Our brief, with a limited budget, was to both generate enquiries for the will-writing solicitors within Certainty&#8217;s directory and to raise public awareness of the importance of will registration.</p>
<h3>What did we do&#8230;</h3>
<p>One Result developed a comprehensive online marketing strategy which included both SEO and PPC channels.  Our PPC campaign targeted raising awareness and increasing Certainty&#8217;s brand recognition, whilst an advanced SEO strategy ensured that the correct key word selection and the development of numerous microsites further promoted Certainty&#8217;s industry and public profile. </p>
<h3>The Happy Ending&#8230;</h3>
<p>One Result&#8217;s PPC campaign for Certainty has consistently delivered exceptional return on our client&#8217;s investment, whilst our SEO campaign has seen Certainty ranked as number one on Google for all of their core key words as well as controlling six out of ten of the first page listings for their largest traffic term. </p>
<blockquote><p>One Result has delivered over and above our initial brief, and we have developed a close working relationship with them which commercially benefits our business. The team is a pleasure to work with, and I have already recommended them to a number of business associates.<br />
<strong>Nigel McGinnity, CEO<br />
</strong></p></blockquote>
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		<title>Advice Online</title>
		<link>http://www.oneresult.co.uk/news/advice-online</link>
		<comments>http://www.oneresult.co.uk/news/advice-online#comments</comments>
		<pubDate>Tue, 27 Apr 2010 11:12:26 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://oneresult.ordev.co.uk/news/advice-online</guid>
		<description><![CDATA[Brand new Advice Online site due to launch in August 2010.
What was the brief&#8230;
Advice Online is a lead generation portal providing consumers with indepth advice on mortgages, insurance, retirement pensions and other saving and investment products.  The original site and brand identity were dull, with poor usability and little consumer engagement.  One Result&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Brand new Advice Online site due to launch in August 2010.<span id="more-386"></span></p>
<h3>What was the brief&#8230;</h3>
<p>Advice Online is a lead generation portal providing consumers with indepth advice on mortgages, insurance, retirement pensions and other saving and investment products.  The original site and brand identity were dull, with poor usability and little consumer engagement.  One Result&#8217;s brief was to improve the site architecture, usability and visual appearance, as well as to develop a new brand identity for Advice Online.  </p>
<h3>What did we do&#8230;</h3>
<p>One Result redeveloped the Advice Online website from the ground up, creating a flexible, intuitive and attractive site which offered a scalable solution with content management and full search engine optimisation. We employed PHP, MySQL and Smarty templating engine in the build of the new site.  One Result delivered a highly consumer focused brand identity and online solution which generated significant, profitable leads for sale to IFAs and other financial clients. </p>
<h3>The Happy Ending&#8230;</h3>
<p>The Advice Online website is due to launch in August 2010.  In recent testing against the original site, lead generation was greatly improved by over 200%, and our client is extremely pleased with this and their new brand identity.  </p>
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		<title>Incredible User Experience</title>
		<link>http://www.oneresult.co.uk/news/incredible-user-experience</link>
		<comments>http://www.oneresult.co.uk/news/incredible-user-experience#comments</comments>
		<pubDate>Wed, 21 Apr 2010 16:11:09 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[OneResult News]]></category>

		<guid isPermaLink="false">http://oneresult.ordev.co.uk/news/incredible-user-experience</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><a href="http://farm3.static.flickr.com/2445/4075480414_90f736c735_o.gif"><img alt="Great UX starts here" src="http://farm3.static.flickr.com/2445/4075480414_c9c4b25a57_s.jpg" title="UX" /></a></p>
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		<title>CleanEnergyCashback.com</title>
		<link>http://www.oneresult.co.uk/news/cleanenergycashback.com</link>
		<comments>http://www.oneresult.co.uk/news/cleanenergycashback.com#comments</comments>
		<pubDate>Mon, 19 Apr 2010 19:34:20 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://oneresult.ordev.co.uk/news/cleanenergycashback.com</guid>
		<description><![CDATA[One Result delivers a complete web solution for new green Government initiative.
What was the brief&#8230;
One Result was approached by Clean Energy Cashback&#8217;s (CECB) team of energy industry experts to create a comprehensive portal which would both generate consumer interest in clean energy and position their business as the UK&#8217;s leading authority on this important subject. [...]]]></description>
			<content:encoded><![CDATA[<p>One Result delivers a complete web solution for new green Government initiative.<span id="more-306"></span></p>
<h3>What was the brief&#8230;</h3>
<p>One Result was approached by Clean Energy Cashback&#8217;s (CECB) team of energy industry experts to create a comprehensive portal which would both generate consumer interest in clean energy and position their business as the UK&#8217;s leading authority on this important subject.  Microgeneration is a new and complex topic, demanding an intelligent approach in order to clearly define the options and benefits available to the consumer and to drive high quality leads to major energy supplying partners. </p>
<h3>What did we do&#8230;</h3>
<p>Our work with CECB is a great example of One Result&#8217;s ability to add commercial value whilst developing a first-rate technical solution.  First, we worked closely with the CECB team&#8217;s intial outline brief to fully understand this extensive Government initiative and the demands of the energy industry. We then developed an income-generating business model followed by a content managed and highly usable website, designed to inform and excite consumers by guiding them through the microgeneration options for their home and generating high quality leads for our client.  The site was developed using PHP and MySQL, and driven by the Wordpress engine. </p>
<h3>The Happy Ending&#8230;</h3>
<p>Since go-live and SEO optimisation, the CECB website has generated significant media enquiries and positioned our client as the leading microgeneration industry expert at a time of significant political interest.  We have also secured hundreds of public enquiries and extensive customer interest, with an average time on site of over five minutes.  Equally crucially, the site has proved highly influential in securing the interest and partnership of the UK&#8217;s leading energy suppliers.  </p>
<blockquote><p>One Result instantly grasped our vision for Clean Energy Cashback, not only did they deliver a visually stunning website they also provided an immense amount of added value to the project. I’m looking forward to continuing working with such a dynamic team.<br />
<strong>Peter Westwood &#8211; CEO<br />
</strong></p></blockquote>
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