Certainty
Where there’s a will, there’s a One Result recipe for success.
What was the brief…
One Result was approached by Certainty when this Law Society-endorsed client undertook to launch the UK’s leading national will registry. Our brief, with a limited budget, was to both generate enquiries for the will-writing solicitors within Certainty’s directory and to raise public awareness of the importance of will registration.
What did we do…
One Result developed a comprehensive online marketing strategy which included both SEO and PPC channels. Our PPC campaign targeted raising awareness and increasing Certainty’s brand recognition, whilst an advanced SEO strategy ensured that the correct key word selection and the development of numerous microsites further promoted Certainty’s industry and public profile.
The Happy Ending…
One Result’s PPC campaign for Certainty has consistently delivered exceptional return on our client’s investment, whilst our SEO campaign has seen Certainty ranked as number one on Google for all of their core key words as well as controlling six out of ten of the first page listings for their largest traffic term.
One Result has delivered over and above our initial brief, and we have developed a close working relationship with them which commercially benefits our business. The team is a pleasure to work with, and I have already recommended them to a number of business associates.
Nigel McGinnity, CEO
