Survey finds that merchants are losing ‘millions’
This post was written by PaulC
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…..despite expectations that online shopping will rise in 2009
Global payment provider ClickAndBuy have just revealed some rather alarming statistics relating to UK ecommerce buyer behaviour.
For a summary:
• 50% of regular online shoppers don’t complete the transaction if preferred method of payment is not available
• 40% of adults surveyed would feel more comfortable with a retailer who offers a range of payment methods
• 36% of those surveyed will shop more online than on the High Street in 2009 than 2008
• 54% of those surveyed are concerned about security risks from entering credit card details online.
Just take a look at the graphs below:
So what does this mean for you? do you own an ecommerce shop? will you be looking to offer more payment methods?
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