June 4th 2009 – Wednesday Online Marketing Wrap Up
This post was written by PaulC
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What are the best kind of keywords to target for articles on a web site designed to sell a product? There may be several differing opinions, but many would say that the kind of questions that people naturally ask about the problem that the product solves are a good start.
The next question could be, where can you find those kind of questions? One really good place to find real questions that people type in to the search engines is at Wordtracker Labs, Keyword Questions. Combine this resource with some of the other free to use keyword tools and you could have the best of all possible worlds.
http://labs.wordtracker.com/keyword-questions/
Do you use WordPress to build web sites? It can be so much more than just another blog. Increasingly, people from all over the world are turning to WordPress as an easy to use and well optimised solution straight out of the box for web site building. Like all good things, however, WordPress can be improved. It works great just as it is, but you can tweak it a little bit here and a touch there and end up with something really amazing. Of course, you’ll still have to do all the necessary off-site SEO things, but if you want all the on-page SEO taken care of, The Definitive Guide To Higher Rankings For Your Blog is a very good place to start.
http://yoast.com/articles/wordpress-seo/
Do you understand Google’s Page Rank algorithm in its handling of NoFollow? You’re not alone. But maybe with so many conflicting views it’s wasted effort trying to figure it out in any case. Page Rank sculpting may be a power SEO technique, but if you’d like to understand it better, Search Engine Land has the details.
http://searchengineland.com/google-loses-backwards-compatibility-on-paid-link-blocking-pagerank-sculpting-20408
The Search Taxonomy is not a phrase we hear every day. However, getting inside the mind of the average searcher is certainly a very useful trick if you want your site to sell your product or service better. Knowing how the searcher is thinking should help to determine which keywords are likely to be used, and then targeting those keywords should bring the right results. That’s the theory at least.
http://www.seobook.com/search-taxonomy-getting-inside-mind-searcher
Is SEO still a bit of a mystery to you? Do you panic every time you set up a blog, wondering if you’re doing it right in the eyes of Mighty Google? Worry no more, for Matt Cutts, the man with four “T’s” in his name, and a Google employee who seems to know a thing or three, has a very interesting slide show on his blog entitled, “Straight from Google: What You Need to Know.”
http://www.mattcutts.com/blog/seo-for-bloggers/
What’s your favourite search engine? Could it be that you might be wooed over to Bing? They do have some great pictures as a backdrop – if you like shiny things. All in all it’s not a bad little searcher though, but does it have what it takes to make a serious dent in Big G? Time will tell…
http://www.bing.com/
http://www.blogstorm.co.uk/ppc-local-and-what-people-think-about-bing/
And finally… Do you like free things? We all do. The web is littered with freebies, some great, some awful and most in between. At the upper end of the scale, this article entitled, “5 Free SEO Tools You’re Probably Not Using Yet” could be just what you’re looking for:
http://sem-group.net/search-engine-optimization-blog/5-free-seo-tools-not-using-yet/
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