July 8th 2009 – Online Marketing Wednesday Wrap Up
This post was written by PaulC
If you're new here and like what you read, why not try to subscribing to our RSS feed.... Go on you have nothing to lose and we will be ecstatic that you have taken the time and effort to subscribe.
Seth Godin as usual offers up some excellent advice in a recent post where he points out that the New York Times is not the best source of news, nor is their analysis the best around either. What is important is the fact that it gets read by a vast amount of people. In fact, “everyone else” more or less. And that’s the reason why it’s a good thing to create something on the Internet that “everyone else” reads too.
http://sethgodin.typepad.com/seths_blog/2009/07/everyone-else-reads-it.html
There are certainly a whole lot of “dont’s” in SEO. How many can you think of? And can you think of the most important ones? If you can think of a few, then that’s not too bad. If you can think of a great many, then the following link can probably be skipped. It’s SEOmozBlog’s dozen “dont’s” for SEO. You might learn something…
http://www.seomoz.org/blog/a-dozen-donts-for-seos
There’s a line of thought that says it good to be transparent in business. There’s another line of thought that says it’s not. Who is right? Both are, in a way. It could be argued that it’s fine to appear transparent, but it’s not good to be transparent. Here are the details.
http://www.seobook.com/structured-data-seo
Google has changed again. This time it’s all about brands. It’s not quite as simple as it seems at first glance, however. It’s not the brands per se that are being boosted, but rather because of the authority factors connected to such sites. It’s complicated, as these things usually are with Google, but here are couple of useful explanations.
http://www.blogstorm.co.uk/how-search-volume-data-may-be-used-to-determine-brand-authority/
http://www.blogstorm.co.uk/britains-top-brands-how-they-rank-on-google/
Needing to optimise for search engines in China? Google China is back online. They had a recent bit of bother with the Chinese authorities over Internet porn. Whether or not the Chinese people like it is not very clear, but the Chinese authorities certainly do not, and insisted that Google China get rid of it! They did and now it looks as if business is booming and set to boom even further.
http://www.marketingpilgrim.com/2009/07/google-25-percent-china-ad-revenue.html
Can real time search engines be a benefit to your SEO efforts? Some think so, and they are probably right. What is a real time search engine, you may be thinking? Well, it’s a search engine that returns results that are truly up to the minute. Twitter is not one really, but it does to some degree act like one, or at least, it can sometimes be used as one.
http://www.seoservicesgroup.com/blog/2009/07/on-growing-demand-for-real-time-search-engines/13986/
Does your business need a blog? A short time ago the answer would have been a resounding “Yes!” It might still be, but not necessarily so. It all depends, really. Some businesses can benefit considerably from having a well kept blog. Other businesses may not benefit so well, or may even be held back to some degree. Should your business have a blog? Read on to find out…
http://www.dirjournal.com/articles/should-your-small-business-have-a-blog/
And finally… Fancy getting your very own TLD? Let’s face it, the .com TLD is doing rather well, as is the .net and the .org, as well as a few others. If you have the odd $185,000 to spare, you can choose your own TLD and submit it to ICANN’s approval process. You could end up being the proud owner of .bob, .tld or even .thisisatopleveldomain. Will your chosen TLD be worth it and someday challenge the dominance of .com? Probably not…
http://www.searchenginepeople.com/blog/icann-expanding-top-level-domains-tlds-%E2%80%93-seo-what.html
Bookmark to:
