SEO and Online Reputation Management Blog

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Stumbleupon is a great site for getting some extra traffic to a web site. Lots of people use Stumbleupon to provide traffic who are sometimes disappointed with the results. It’s usually a matter of not doing it right, however. Stumbleupon, when used properly can be a really great source of traffic, and there are times when it’s not the best thing to use. How can you know?
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Seth Godin as usual offers up some excellent advice in a recent post where he points out that the New York Times is not the best source of news, nor is their analysis the best around either. What is important is the fact that it gets read by a vast amount of people. In fact, “everyone else” more or less. And that’s the reason why it’s a good thing to create something on the Internet that “everyone else” reads too.
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Michael Jackson’s untimely death last week was a shock to millions of fans. Even those who had little interest in the performer couldn’t help noticing that something major had happened. What has this to do with SEO, you may be asking. Normally not a lot, but Virginia Nussey on the Bruce Clay site has made a very fascinating comparison between Michael Jackson’s famous moonwalk and SEO. You have to read it to understand how that could be.
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Every wanted to change your site’s domain name, but been scared to try for fear of losing your valuable search engine rankings? Most people would be too. But it doesn’t have to be like that. There is a way that is safe and easy and guaranteed to work.
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Have you ever engaged in scalejacking? No, it isn’t anything rude. It’s a word coined by Dave Balter to describe Internet marketers who are always seeking greater size, volume and scale in everything they do. Seth Godin, the creator of Squidoo, argues that the Internet isn’t like that, or at least, it certainly should not be like that. He has a point…
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I have just been reading the post Online advertising spend rises on back of innovation on Zero Strategy, my personal thoughts are not that innovation is responsible for the increase in online advertising but the whole transparency and measurabilty of online marketing is the reason for this increase, I mean wouldn’t you rather know exactly each pound is doing for you?

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This weekly article is all about SEO, but do you really understand it all? Most people don’t and even the real experts are always on a learning curve too, just staying a little bit ahead of the game. For that reason a free lesson in how to learn SEO in 30 minutes a day might appeal to you. You might be surprised at how much you learn too.
http://www.seomoz.org/blog/learn-seo-in-30-minutes-a-day

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A well used expression in business  is ‘turnover is vanity and profit is sanity and cash is king’

Well in the business of search engines - rankings are vanity, traffic is sanity and conversions most definitely are king.

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After reading this blog post on Business Insider I felt compelled to write a quick post about the topic, being both an iPhone user and working in the Internet Marketing field with a heavy involvement in Mobile SEO.

In a nutshell Admob pretty much the leader in iphone ads can’t fill its advertising inventory, hardly a surprise when there are 17,000,000  iphone users world wide and over 25,000 apps and iphone users represent 1% of the total web traffic worldwide.

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What are the best kind of keywords to target for articles on a web site designed to sell a product? There may be several differing opinions, but many would say that the kind of questions that people naturally ask about the problem that the product solves are a good start.

The next question could be, where can you find those kind of questions? One really good place to find real questions that people type in to the search engines is at Wordtracker Labs, Keyword Questions. Combine this resource with some of the other free to use keyword tools and you could have the best of all possible worlds.
http://labs.wordtracker.com/keyword-questions/

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New Twitter Research from Harvard Business Publishing suggests that the masses which are on Twitter don’t actually use it.  

Internet marketing and technology people have been hyping it up because it is perfect for communicating in a very tight clickey industry which everyone wants to be a part of and get noticed - Twitter is perfect for this, these same people have pushed it onto their clients which has then sparked a media interest.

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Confused by SEO? Perplexed by Page Rank? Alarmed by alogrithms? Perhaps you need The Beginner’s Guide to Search Engine Optimization. It isn’t new, but it’s been very popular since it first came out, and it’s being re-authored and re-built as we speak. Find out more for yourself:
http://www.seomoz.org/blog/rewriting-the-beginners-guide-part-x-measuring-tracking-success

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See below for the e-mail received from Google regarding mobile search and statistics and why I should not have opted out of displaying PPC ads for mobile devices. I thoroughly agree with them apart from the fact that this particular campaign wouldn’t work so well for mobile users.

Some excellent stats to back-up why Mobile SEO is the future.
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IF you owned a shop would you think that it would be a good idea to not have a sign on the front?

No?! then change the title tag of your homepage from ‘home’ to be a bit more descriptive and include your company name!

…would you neglect to mention to anyone what you sell in your shop?

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Everyone and his dog tells us that article marketing works. It does! However, even though most people trying to get ahead in SEO knows this to be true, most of them don’t utilise it, or they don’t do enough of it. Let’s face it, article marketing is free, or at least it can be. But unfortunately like most things free, it seems to have become cheapened in the minds of many people.

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Social media is everywhere. Marketers everywhere are telling us that there are marketing opportunities for the taking in these Web 2.0 sites. They tell us that using Facebook, Twitter, etc, etc, to attract a bunch of friends to network with is the way to go. Of course, it takes time to build up a big network before you can finally market to them…

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It appears Google has now gone live with a new feature that they were testing back in March, this new feature allows a user to click a ’show options’ link to display a number of options to aid your search query which are as follows.

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…..despite expectations that online shopping will rise in 2009

Global payment provider ClickAndBuy have just revealed some rather alarming statistics relating to UK ecommerce buyer behaviour.

For a summary:

• 50% of regular online shoppers don’t complete the transaction if preferred method of payment is not available
• 40% of adults surveyed would feel more comfortable with a retailer who offers a range of payment methods
• 36% of those surveyed will shop more online than on the High Street in 2009 than 2008
• 54% of those surveyed are concerned about security risks from entering credit card details online.

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